At Bill Barr & Company, we proudly collaborate with only the most innovative and forward-looking suppliers. It’s one of the ways we strive to raise the bar in animal nutrition. That’s why today we wanted to shine some light on Balchem, a supplier that is consistently pushing nutrition technology forward and working to create high-quality solutions.
Who Is Balchem?
Founded in 1967 by a diverse and dedicated team, Balchem Corporation (BCPC) is a New York–based global company that got its start in encapsulation technology. Over the years Balchem became involved in many different products and services in several markets, branching out to manufacture and market ingredients for food and nutrition, feed and companion animals, pharmaceuticals, medical sterilization, and other industrial uses. You could say they’re a multi-faceted master of nutrition solutions.
Partners in Essential Animal Nutrition
Balchem is a major producer of choline chloride, an indispensable nutrient in companion animal, swine and poultry diets. In 2017, Balchem approached the Bill Barr team to discuss a brand new Balchem PetShure® product portfolio launch. We were thrilled at the opportunity to play a role in this launch, and our partnership with Balchem was born.
Since Balchem is heavily focused in researching and developing their quality products, Bill Barr and Company continues to be integral in the sales, marketing and service side of the PetShure line. Our sales team’s pet food industry relationships and knowledge along with our distribution capabilities have enabled us to successfully market these technologies into companion animal products, despite the fact that choline is a newer ingredient in the pet food realm.
Digging in to the PetShure Product Line
The PetShure product line is not only innovative, it’s also quite diverse. It consists of five unique technologies:
On Your Side the Whole Way
We are so thrilled to have been part of the PetShure launch and to play a continued role in seeing these innovative products make waves in the animal nutrition industry. Be sure to view the full line at www.petshure.com.
Bill Barr and Company wants to help you gain similar traction. Looking for a partner to help you boost your visibility and sales? Contact us today.